2026 Old West Journal - Flipbook - Page 19
MORE THAN EVENTS — BUILDING AN
INDUSTRY PLATFORM
EOLD WEST CORRIENTE CATTLE: A
BIGGER VISION EMERGING
Old West’s vision has never been limited to
simply producing futurities. From the
beginning, the goal has been to create something
larger: a platform that elevates the entire rope
horse industry.
As Old West continues to grow, the Las Tunas
merger opens the door to something even
broader: the evolution of Old West Corriente
Cattle as part of the brand’s long-term
expansion.
That vision now includes:
This is where the story starts getting especially
exciting.
Elite rope horse futurities
Premier horse sales
Sale graduate incentives
Road to the Million and Triple Crown
opportunities
Expanded media and storytelling
A growing digital ecosystem through the
Old West App and Journal
Strategic partnerships that support horses,
riders, breeders, buyers, and producers from
every angle
Las Tunas fits into that future in a powerful
way.
By bringing exceptional Corriente cattle into the
Old West system, the partnership supports the
development of the very horses Old West is built
to showcase. It creates a stronger pipeline from
the ranch to the practice pen to the futurity
arena to the sale ring.
It also reinforces something Old West leaders
have spoken about from the beginning: they are
not interested in doing things halfway. They
want to build a brand that feels bigger, more
professional, and more complete than what the
industry has seen before.
And that means surrounding the organization
with people and programs that share the same
values.
Because while the immediate value is clear —
stronger events, elite cattle, more consistency —
the long-term opportunity is even bigger. Old
West is not just creating better futurities. It is
building a stronger infrastructure for the entire
western performance world.
That includes:
Consistent, high-quality cattle for Old West
events
Expanded support for trainers and horse
developers
Greater credibility and value for buyers and
consignors
Deeper ties to authentic ranching heritage
Opportunities to grow influence beyond the
United States
The partnership with Las Tunas is a step toward
international reach, but it is also a return to the
fundamentals of what makes a rope horse great
in the first place.
It is a reminder that all the excitement around
million-dollar bonuses, graduate incentives, and
huge events still comes back to the same thing:
the quality of the animals and the people behind
them.
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